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本文从网络营销的概念和高效网络营销要素出发,分析了岳阳中小企业网络营销的现状,指出了岳阳中小企业发展网络营销过程中存在的问题,并提出了对策。
This article starts from the concept of network marketing and the key elements of efficient network marketing, analyzes the present situation of SMEs ’network marketing in Yueyang, points out the problems existing in the process of SMEs’ development of network marketing and puts forward countermeasures.