论文部分内容阅读
张宝全是京城地产界叱咤风云的人物,曾创下一个又一个的营销奇迹。他所做的今典花园与今日家园都是北京的明星楼盘。张宝全也是京城房地产界最有争议的人物,有人说他是真正的儒商,把房地产项目当成艺术品经营;有人说他善于利用炒作“作秀”。关于他的种种争论很像他在CBD后花园即将种下的那棵“苹果”,不同的人对“苹果”有不同的理解,谁也说不清那颗被亚当和夏娃偷吃掉的“苹果”的真正含义,因为那颗“苹果”实在包含太多意义:它是爱情,也是欲望;是激情,也是放纵;是原罪,也是释放;是结束,也是开始。但无论“苹果”是什么,你喜欢还是不喜欢它,张宝全始终是房地产界挺立在风口浪尖的弄潮人,是人们目光追逐的焦点。人们希望了解他的项目、他的言行,也希望了解他的家居、他作为普通人的生活。
Zhang Baoquan is the capital of the real estate industry all-powerful figure, has hit a marketing marvel one after another. His classic garden today and today are Beijing’s star real estate projects. Zhang Baoquan is also the most controversial figure in the capital’s real estate industry. Some people say that he is a real Confucian businessman and his real estate project is regarded as a work of art. Some say he is good at making use of speculation to “show off.” The controversy about him is very much like the “apple” that he is about to plant in the back garden of the CBD. Different people have different understandings of “apple” and no one can tell the truth about the “ Apple ”because the“ apple ”really contains too much meaning: it is love, but also desire; is passion, but also indulgence; is the original sin, but also release; is the end, but also the beginning. But no matter what “apple”, you like or do not like it, Zhang Baoquan is always the real estate industry stand in the cusp of people, is the focus of people’s attention chase. People want to know his project, his words and deeds, but also want to know his home, his life as an ordinary person.