市场徘徊不前 月票房未破18亿元——7月国内电影市场评析

• 作 者: 朱玉卿
• 出 处: 中国电影市场
• 发表日期: 2013年09期
• 关键词: 电影市场 电影院线 动画电影 战神 进口片 进口影片 小时代 上海电影 暑期档 排映

进入7月,新开画的《盲探》《天台爱情》和《太极侠》等众多新片中,只有《盲探》和动画电影《赛尔号3战神联盟》表现尚可,其他大部分影片没能达到预期的热度。特别是《太极侠》,这部由基努·里维斯领衔的影片大失水准,让业界的较高期待集体落空。进口片《重返地球》的表现也只能用“平淡”来形容。之前引爆暑期影市的《小时代》,在一片争议中开始降温,7月进账2亿多元,尚不如首周3天的票房之和。

Into July, the newly opened “Blind Touch” “rooftop love” and “Taichi Xia” and many other new films, only “Blind” and the animated movie “Purcell No. 3 God of War Alliance” performance was acceptable, most of the other films Failed to achieve the desired heat. In particular, “Tai Chi Xia,” a film led by Keanu Reeves, was largely overstated, leaving the industry’s higher expectations collectively. Imports of “return to Earth” performance can only be used “plain ” to describe. The “Little Times,” which detonated the summer movie market before, began to cool down in controversy. In July, it recorded more than 200 million yuan, less the sum of the three days of the first week at the box office.