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传统线下零售商迎来渠道价值重估,近日互联网新贵们纷纷掉头转向线下零售的布局,先是京东43亿元战略入股永辉超市,没多久阿里又宣布投资283亿元巨资入股苏宁云商借助其广泛的线下通道,可谓是“玩”得越来越大。快速发展多年的线上电商,始终无法突破体验、增值服务等瓶颈,而线下零售终端门店不仅能提升消费者的购物体验还能提供更多增值服务,提高客户的粘性,这也是互联网巨头们开始追逐线下零售商的原因之一。
Traditional offline retailers usher in the revaluation of channels, the Internet upstart have turned around the layout of offline retail, the first Jingdong 4.3 billion strategic stake in Yonghui Supermarket, Ali soon announced investment of 28.3 billion huge sums of stock Suning Yun With its wide range of offline channels, businesses are increasingly “playing”. The rapid development of online e-commerce for many years has not been able to break the bottleneck of experience and value-added services. However, the offline retail terminal stores can not only enhance consumers’ shopping experience, but also provide more value-added services and increase customer stickiness. This is also why the Internet giant One of the reasons why they started chasing offline retailers.