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中国的酒文化源远流长,深厚醇香,这正是中国酒业的软黄金,他们都在寻求与中国传统文化的某一契合点,通过文化卖酒,让酒香带着绵远醇厚的文化品味。本文仅通过对酒类品牌的广告创意与传播的分析,来探讨企业文化中对中华传统文化精髓的传承。
China’s wine culture has a long history and profound mellowness. This is the soft gold of China’s wine industry. Both of them are seeking a certain combination with traditional Chinese culture. They sell wine through culture and make the wine enjoy a profound cultural taste. This article explores the inheritance of the essence of Chinese traditional culture in the corporate culture only through the analysis of advertisement creativeness and communication of alcoholic brands.