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2012年,随着“限广令”的出台,电视的广告空间被压缩。加之媒体运营成本的提升,2012年传统媒体投放费用普遍看涨,个别优势栏目涨幅超过100%。企业的投放压力明显提升,市场的发展又要求企业加大传播力度,加强传播攻势。广告主的广告投放策略,围绕着“贵”字进行着调整。列车媒体的传播效能日益彰显,越来越多的企业将列车媒体作为广告宣传的重要组成部分。
In 2012, with the advent of “wide restrictions,” television advertising space was compressed. Coupled with the increase in media operating costs, the traditional media investment in 2012 generally bullish, individual advantage section rose more than 100%. The pressure on enterprises has obviously improved. The development of the market also requires enterprises to intensify their efforts in dissemination and strengthen the dissemination of offensive. Advertisers advertising strategy, around the “expensive” words are adjusted. More and more enterprises are using the train media as an important part of advertising.