论文部分内容阅读
社会主义市场经济为公关提供了广阔的舞台,带来了机遇,同时也增加了压力.面对机遇与挑战共存的新形势,我们应该正确认识有利条件和不利因素,以求实的态度和坚韧不拔的精神,尽快建立我国公关体系,使之与市场经济相匹配,在推进市场经济发展中,不断丰富、完善、发展自己. 一、社会主义市场经济向公关提出了新要求具有悠久历史的我国古代公关相当发达.然而在几十年计划经济条件下,“皇帝女儿不愁嫁”、一切按指令性计划办事的经济体制和长时期“左”的思想影响,国人公关意识明显的落后了.经济落后挨打,公关落后也被动.改革开放10多年来,现
The socialist market economy has provided a vast stage for public relations, bringing opportunities and increasing pressure. Facing the new situation in which opportunities and challenges coexist, we should correctly understand the favorable conditions and unfavorable factors in a realistic and tenacious manner Pull the spirit of the establishment of public relations system in China as soon as possible to make it match the market economy in promoting the development of market economy and constantly enrich, improve and develop themselves First, the socialist market economy to the PR made a new request with a long history of our country However, under the condition of planned economy for decades, “the emperor’s daughter has no worries about marriage.” Under the influence of the planned economic system and long-term “leftist” thinking, people’s public awareness is obviously Behind the economy beaten, backward public relations also passive .10 years of reform and opening up, now