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在互联网上的影响力要依靠传播力、话语权、透明度。提高政府的影响力,政府要在互联网上公开足够的信息,提高信息发布的实时性,与网民良性互动,做到政务公开,无疑可质。具体措施包括:重视政府网站建设、传统传媒上网、重视与民间网站和意见领袖的合作、政民良性互动的制度化建设、重视展示信息手法的创新、重视整合网络社会、注意参与各种网络平台的内容建设、提高网民的媒介素养和有效监管。
The influence on the Internet depends on communication, voice and transparency. To enhance the influence of the government, the government should open enough information on the Internet, enhance the real-time nature of information dissemination, and engage in sound interaction with Internet users so as to make the government affairs open. This is undoubtedly acceptable. Specific measures include: attention to the construction of government websites, traditional media online, emphasis on cooperation with private websites and opinion leaders, systematic construction of virtuous interaction between politicians and civilians, emphasis on displaying innovation of information techniques, emphasis on integrating online society, paying attention to participating in various online platforms Content construction, improve Internet media literacy and effective supervision.