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随着市场经济的迅速发展,中国的文化主流开始向大众化转型,越来越显现出新的特征:在功能上,成为一种游戏性的娱乐文化;在生产方式上,成为一种由文化工业生产的商品;在文本上,成为一种无深度的平面文化;在传播方式上,成了一种全民性的泛大众文化。正是在这样的文化境遇中,影视文化的主体逐渐成为借助现代文化工业的传播手段为人们提供消遣的“原始魔术”。其中,走在最前列的电视综艺节目更是高扬“娱乐性”的大旗,淡化影视文化的认知功能、教育功能,甚至是审美功
With the rapid development of the market economy, China’s mainstream culture has begun to transform itself into a mass culture. It has become more and more new in its features. It has become a game-like entertainment culture in terms of its functions. In terms of its mode of production, it has become a cultural industry In the text, it becomes a kind of in-depth plain culture. In terms of mode of transmission, it has become a universal mass pan-popular culture. It is in such a cultural situation that the main body of film and television culture has gradually become the “original magic” for providing entertainment to people through the means of transmission of modern cultural industries. Among them, walking in the forefront of the TV variety show is the highlight of “entertainment” banner, play down the cognitive function of film and television culture, educational functions, and even aesthetic skills