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今年年初,中国销行量最大的电影刊物《大众电影》评出了去年中国电影十大新闻。其中第一条就是电影上座率大幅度下降,仅城市观众全年就下降了百分之二十六,现在电影观众已从前几年的每年近三百亿人次降到二百亿人次。这种电影市场的萎缩也是一九八四年以来中国电影事业所面临的一个新问题。观众为何减少? 据各方面专家分析,电影市场萎缩的原因是多方面的。首先,社会上文化娱乐形式丰富多了。‘文革’期间舞台上只有几部‘样板戏’。中国人的文娱生活几乎只有电影。而现在,戏剧、舞蹈、音乐等文艺演出比较丰富多彩,各种群众娱乐活动亦很频繁,电影已失去了它以往独佔市场的特殊地位。近年来,电视机在城市和郊区趨於普及,是电影市场萎缩的另一个原因。大城市的电视台现在几乎全天播出节目,内容越来越丰富,也夺走了大批电影观众。许多营业录像播放也引走了不少电影观众。据统计,在全国十八万个电影放映场中,
Earlier this year, China’s largest-selling movie publication “Popular Film” commented on the top ten Chinese film news releases last year. The first of these is the drastic drop in movie attendance, which has seen a 26% drop in the number of urban viewers throughout the year. Now, the number of moviegoers has dropped from 30 billion to 20 billion annually in previous years. This shrinkage of the movie market is also a new issue for the Chinese film industry since 1984. Why the audience to reduce? According to various experts, the shrinking film market for many reasons. First of all, the social forms of cultural entertainment are much more abundant. During the Cultural Revolution there were only a few ’model shows’ on the stage. Chinese people’s entertainment almost only the movie. Nowadays, theatrical performances, dance performances and music performances are rich and colorful, and various mass entertainment activities are frequent. The film has lost its special status of monopolizing the market in the past. In recent years, the popularity of televisions in cities and suburbs has been another reason for the shrinking movie market. Television stations in big cities are now airing almost the whole day with more and more content, and they have also taken away a large number of moviegoers. Many business video playback also drew a lot of moviegoers. According to statistics, of the 180,000 film projects nationwide,