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市场竞争不仅是产品的较量和价格的较量,更重要的是品牌和形象的较量。成熟企业的突破口当今房地产市场竞争已经上升为一种注意力的竞争、人心的竞争、传播的竞争、关系的竞争。公共关系是提高企业形象竞争力的法宝之一。对此,富力集团公共事务部总经理陆毅说:“富力地产集团成立公共事务部之后,运用了各种沟通策略、传播手段、协调方
Market competition is not only the product of the contest and the price of the contest, more importantly, the brand and the image of the contest. The breakthrough of mature enterprises Today’s real estate market competition has risen to a focus on competition, popular competition, dissemination of competition, the relationship between competition. Public relations is to enhance the competitiveness of corporate image of one of the magic. In this regard, R & F Lu Yi, general manager of R & F Public Affairs Department, said: ”R & F Real Estate Group, the establishment of public affairs department, the use of a variety of communication strategies, means of communication, coordination