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前两天我骂了八岁的儿子一顿,早上一进公司打开电子信箱,就收到他的道歉兼申诉信,这是我们的儿时所从来没有过的沟通经验。菲律宾前总统下台时,门外聚集的群众,竟然是靠手机的短信息(SMS)发送,在三十分钟内,一传十十传百,聚集了上万人。互联网及沟通技术的兴起,不但大量地改变了人类接触信息、使用信息及与信息互动的方式,也对传统营销及品牌化的过程有了革命性的影响。对于思考及规划品牌未来的企业及营销传播从业人员而言,如何掌握新时代的脉动,洞烛先机,是非常重要的策略
Two days ago I scolded my eight-year-old son for a meal. When I entered the company in the morning and opened an e-mail address, I received his apology and complaint letter. This is a communication experience that we never had before. When the former president of the Philippines stepped down, the crowds gathered outside the door were sent by short message service (SMS) on their mobile phones. Within 30 minutes, tens of thousands of people were gathered and spread. The rise of the Internet and communication technology has not only greatly changed the way human beings have access to information, use information and information, but also has a revolutionary influence on the traditional marketing and branding process. It is a very important strategy for enterprises and marketing communication practitioners who think and plan for the future of the brand how to grasp the pulse of the new age and find opportunities.