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近年来随着中国旅游业的快速发展,导游员这个职业也得到了迅猛的发展,导游人员是旅游业的灵魂,是旅游业发展中的重要一环,对导游人员的管理效果直接影响到旅游业的形象及发展水平。本文对导游人员管理过程中存在导游资格证考试管理不科学和疏于对导游人员日常管理,监督力度不够等问题加以分析,并提出一些具有建设性的管理策略和革新思路,以期能为旅游行政管理部门提供新的管理思路,促进中国旅游业健康持续发展。
In recent years, with the rapid development of China’s tourism industry, tour guides have also enjoyed rapid development in occupations. Tour guides are the soul of tourism and are an important part of tourism development. The management of tour guides directly affects the tourism Industry image and level of development. This article analyzes the problems of tour guide qualification management in exam management unscientific and lacks in day-to-day management of tour guides, inadequate supervision and so on, and puts forward some constructive management strategies and innovative thinking in the hope that it can provide a guide for tourism administration Management provides new management ideas to promote the healthy and sustainable development of China’s tourism industry.