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品牌是资源、资产总汇,各种生产要素可以在这个综合平台上优化组合、科学配置、生成效益。因此,品牌经营为市场经济条件下的媒体经营者所倚重。在媒体经营中,就是要实现由“做报纸”到“做品牌”的转变。泉州晚报社提出“以品牌经营为第一经营”的工作思路,以“小广告大经营”策略切
Brand is a resource, asset pool, a variety of factors of production can be optimized on this integrated platform, scientific configuration, generating benefits. Therefore, brand management relies on media managers under market economy conditions. In media management, it is necessary to realize the transformation from “newspaper” to “brand”. Quanzhou Evening Newspaper put forward the working idea of “taking the brand management as the first operation” and the strategy of “small advertisement big business”