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一、平面广告设计概述平面广告设计主要是指通过媒介的行为进行发布的广告。这种广告目的是为了达到一定的利益而进行的服务。通过整体来看,广告的形式有两种,无非是媒体广告以及非媒体广告,通过对平面广告设计的宣传,让人们的认知随之改变,认识到广告行为的价值性,有效推动平面广告的作用。平面广告设计所反映的是某种产品或是人物的内心世界,表达着真实的情感,它在题材的选择方面也是不一样的,它有着灵活多变的手法,
First, an overview of print ads design Print ads mainly refers to the behavior of the media through the advertising. The purpose of such advertisements is to serve a certain interest. Overall, there are two forms of advertising, nothing more than media advertising and non-media advertising, through the promotion of print ads designed to make people’s perceptions change, recognize the value of advertising, and effectively promote print ads Role. Graphic ads reflect the design of a product or the inner world of people, to express the true feelings, it is not the same choice in the theme, it has a flexible approach,