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七月上旬,中国电视艺术委员会、《中国电视》杂志举办了全国部分省市电视台台标评选会。笔者有幸参加了这一活动,在评选过程中看到不少参加选评的台标作品是送选单位花了大气力精心制作的,其中有些采用了当前国际上正趋为时尚的三维动画制作手段的作品,更是富有时代特征,显得生机勃勃,充满了内在张力的创意和快速变化的动画转换,确实能够给观众带来新颖不俗的视听感受。以下从获奖作品中选几种作品为示例来讲讲笔者的感受。1.荣获三等奖的上海东方电视台的台标:这是一个创意大胆别致、镜头组接流畅的动静结合的好作品——首先跃入眼帘的是一系列现代建筑形式美感极
In early July, the China Television Arts Committee and China Television magazine held the selection and selection meeting of some TV stations in some provinces and cities nationwide. I was fortunate enough to participate in this event. During the selection process, I saw many of the works of Taiwan bidding that participated in the selection and evaluation. They were carefully chosen by the sending organizations. Some of them adopted the current international trend of becoming three-dimensional animation Means of work, but also full of the characteristics of the times, it seems vibrant, full of inherent tension and rapid changes in the animation conversion, can really give the audience a fresh and impressive audio-visual experience. The following selection of several works from the winning entries as an example to tell the author’s feelings. 1. Won the third prize of the Shanghai Oriental TV station standard: This is a creative and bold, the lens group connected smooth movement of the good works - first of all is the eyes of a series of modern architectural forms of aesthetic pole