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结合笔者多年的教学经验和实践,对高职院校市场营销专业课程设置和教学方法的改革进行分析,对高职院校市场营销专业的教学改革提出了自己的看法供同行参考。
Combining the author’s many years of teaching experience and practice, this paper analyzes the reform of the marketing professional courses and teaching methods of higher vocational colleges, and puts forward their own views on the teaching reform of vocational marketing colleges for the reference of their peers.