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广告目标蒙牛未来星于2014年高调推出新品——未来星儿童成长有机奶,由此带来产品升级后的营销升级。蒙牛未来星需要一档以助力智力成长为内涵的节目展开产品宣传。策略亮点通过爆笑的科学实验讲述常见、有趣的科学原理,发现孩子的天赋,增加节目的亲子特性。作为赞助商,蒙牛未来星“天然有机天赋天成”的卖点更加凸显。创新点1、《终极大脑》的本土化,增加儿童、亲子特性;2、《终极大脑》跨屏宣传,突破观众瓶颈;3、
Advertising Objectives Mengniu Future Star Launched a New High-profile Product in 2014 - Future Star Children’s Growth Organic Milk, Brings Upward Marketing Upgrade After Product Upgrading. Mengniu future stars need a file to help intellectual growth as the content of the program launched product promotion. Strategy Highlights Talk about common and interesting science principles through the comedy science experiments, discovering kids’ talents and increasing the paternity of programs. As a sponsor, Mengniu Future Star “natural organic talent Tiancheng ” selling point is even more prominent. Innovation 1, “the ultimate brain” localization, increase children, parent-child characteristics; 2, “the ultimate brain” multi-screen publicity, breaking the audience bottleneck; 3,