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“内容为王”还是“渠道为王”之争,我认为是个伪命题。因为就像老祖宗说的“言而无文,行之不远”。离开了内容,最强的传播渠道都无法具有经久不衰的魅力。互联网舆论场本质上是代表青年亚文化的舆论场,作为报纸要回应关切,但绝不能随波逐流,要学会用青年人能够接受的方式去影响社会的价值观。要解决报纸的困境,除了做好媒体融合,还要解决转型升级和产业多元化问题,这三个方面都要做好,才能突破困境,实现发展。
“Content is king ” or “channel is king ” dispute, I think it is a pseudo-proposition. Because like the ancestors said “words without words, not far away.” Left the content, the strongest channels of communication can not have enduring charm. The Internet public opinion field is essentially a media field that represents the youth subculture. As a newspaper, we must respond to the concerns but must not drift with the crowd. We must learn to influence the values of the society in such a way that young people can accept it. In order to solve the dilemma of newspapers, apart from doing well in media convergence, we must also solve the problems of transformation and upgrading and industrial diversification. All three must be well done before we can break through the difficulties and achieve development.