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如何应对新媒体的强力冲击,已成为广电媒体迫在眉睫的重大课题。本文以广西靖西广播电视台为例,就县级广电媒体应对新媒体的现状进行研究,探讨壮族地区县级台立足乡土节目优势,通过创建本地特色传播平台,开辟新旧媒体“二合一”的节目播送渠道、构建“德靖土语”联播的新模式。为进一步适应时代要求,促进新旧媒体融合发展,壮族地区县级台应植根壮乡沃土,搭建滇桂壮语联播大阵型,构建壮语广播电视大网络,推动广电媒体的转型、发展,增强自身应对力、竞争力和吸引力、感染力,走出适合壮乡县级广电媒体发展的新路子。
How to deal with the powerful impact of new media has become an urgent major issue of radio and television media. This paper takes Guangxi Jingxi Radio and Television Station as an example to study the current situation of county-level radio and television media in coping with new media, discusses the advantage of county-level platform based on native programs in Zhuang area, opens up a platform of local characteristic communication and opens up new and old media “Broadcast channels of the program to build a new model of” de jing soil language "simulcast. In order to further meet the requirements of the times and promote the integration of new and old media, Zhuang ethnic units at the county level should build fertile ground for strongholds and strongholds of Zhuang and Zhuang ethnic groups to build a large-scale formation of Zhuang language broadcast and television networks and promote the transformation, development and enhancement of radio and television media Its own response force, competitiveness and attractiveness, appeal, out of suitable for Zhuangxiang county radio and television media development new path.