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程振庭先生,是一位重视工业设计事业的企业家,他深切地体会到,要想提高我国工业产品在国内外市场上的竞争力,提高附加价值,必须“重视工业设计这个至关重要的环节”。北京理工大学的“工业设计”专业, 就是于八十年代初期在他的积极倡导和支持下筹建和发展起来的。三月间,编辑部安排我对程总(以下简称程)进行了一次采访。记者:程总,我读过您发表在《设计》1990年第四期上的文章——《市场告诉我们什么》,深感您吁请企业家重视工业设计具有不平常的意义。请问您是怎么关心和重视起这个问题的?
Mr. Cheng Zhenting, an entrepreneur who values industrial design, understands that in order to enhance the competitiveness of China’s industrial products in domestic and overseas markets and increase added value, he must “pay attention to the crucial aspect of industrial design ”. The “industrial design” major of Beijing Institute of Technology was built and developed by his active advocacy and support in the early 1980s. In March, the editorial department arranged for me to interview Cheng Cheng (hereinafter referred to as Cheng) for an interview. Reporter: CHENG Zong, I have read your article published in the fourth issue of Design, 1990, “What the Market Tells Us,” and I deeply feel that it is not unusual for you to urge entrepreneurs to value industrial design. How do you care and value this issue?