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高等院校是当代青年理想的求学场所,只有少数优胜者才能踏进高校大门,一般不存在无人问津的问题。但是随着社会的发展,高校也面临如何设计自己形象标志的课题。因为各院校之间、各专业之间在生源上存在着激烈的竞争,高等院校不仅要改善自己的教学条件,提高教学水平,也有必要向社会宣传自己的形象,弘扬学校的声誉。作者工作单位安徽商业高等专科学校为了今后的发展,为了对广大求学青年更有吸引力,曾委托作者设计学校标志。作者以“安徽商业高等专科学校”(Anhui business col—lege)三个英文单词的第一个字母 ABC 为基础设计了学校标志。(见附图)标志中字母“B”象一本打开的书本,象征着学习场所,为人类提供知识。字母“A”象耸立在书本上的一座高大电波发射塔,象征着高校把知识传播到远方,进一步深化了传播知识的性质;“A”突破了园形的边框,能给人留下宏大气势的印象。字母“C”形成标志的圆形边框,象一轮太阳,象征着学校的光明前途;C 形作为圆圈又有一缺口,也象征着现代高校办学的开放性。目前学校已经把这个标志用在介绍本校概况的宣传折页上和学校发行的介绍学校优美环境的一套明信片上,为弘扬本校声誉发挥了一份作用。
Colleges and universities are ideal places for young people to study. Only a few winners can enter the door to higher education. Generally speaking, there is no question that nobody cares about. However, with the development of society, colleges and universities also face the issue of how to design their own image signs. Because there is fierce competition among students and between majors in different disciplines, colleges and universities not only need to improve their teaching conditions and improve their teaching standards, but also need to promote their own image to the society and promote their reputation. Author work unit Anhui Business College for future development, in order to find more attractive youth youth, had commissioned the author design school logo. The author designed the school logo based on ABC, the first letter of the three English words of “Anhui business col-lege”. (See the photo) The letter “B” in the logo is like an open book, symbolizing a place of study and providing knowledge to mankind. Letter “A” stands like a tall radio tower in the books, symbolizing that colleges and universities have spread knowledge to a distant place and further deepened the nature of knowledge dissemination. “A” broke the circular border and gave people Impression left grand. The letter “C” forms the circular mark of the symbol, such as a round of sun symbolizing the bright future of the school. The C shape has another gap as a circle and also symbolizes the openness of running a modern university. At present, the school has used this emblem to promote the school’s reputation by using this emblem on a leaflet introducing the school’s general information and a set of postcards issued by the school to introduce the beautiful environment of the school.