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引发酒类行业根据地模式的主要因素1、产业格局影响。白酒产业作为中国的民族产业,其全国化与区域化并存的市场格局长期存在,就像餐饮行业和茶行业一样,是一个高度分散行业,不会形成行业寡头垄断所有市场的行业格局。在这种格局下,任何酒企靠战略和战术的创新都可以在区域市场生存下来,而要谋取全国市场,就必须采用各个击破、滚动发展的策略,使区域市场运作成为基础,因此根据地市场的成功和复制尤显重要。2、消费多元化。因为白酒消费的需求多样化,不仅对香型、口感、品质有更高层次的需求,而且对包装、色彩、文化、价格及价值也有更加个性化的需求,此外由于各地的风
The main factors triggering the wine industry base pattern 1, the impact of industrial structure. As a national industry in China, the liquor industry has a long-standing market structure with both nationalization and regionalization. Like the restaurant industry, the liquor industry is a highly decentralized industry and will not form an industry pattern in which the industry oligopolizes all markets. Under this pattern, any liquor company can survive in the regional market by means of strategic and tactical innovations. To find a national market, various break-through and rolling-forward strategies must be adopted to make the operation of the regional market a base. Therefore, the base markets The success and reproduction are especially important. 2, consumer diversification. Because of the diverse needs of liquor consumption, there is not only a higher level of demand for flavor, taste and quality, but also a more personalized demand for packaging, color, culture, price and value. In addition,