浅析城市网络广播电视台的生存与发展

• 作 者: 唐雨
• 机 构: 杭州文广集团,
• 出 处: 当代电视
• 发表日期: 2013年05期
• 关键词: 网络电视台 网络广播 城市电视台 国家广电总局 广播电视 新媒体发展 节目资源 传播载体 生活服务 播出机构

在中国,网络广播电视台的起步是在2009年。2009年年底,中国网络电视台(CNTV)正式开办。这似乎让已经对新媒体挑战有所觉醒的传统电视台看到了希望,一时间,各省、市电视台纷纷追随。时至今日,真正获得国家广电总局牌照许可的网络电视台不足15家,其中城市电视台中只有深圳以“城市网络电视联盟”的方式获得许可。

In China, online radio and TV stations started in 2009. The end of 2009, China Network Television (CNTV) officially opened. This seems to have given hope to the traditional television stations that have awakened to the new media challenges. For a time, various provincial and municipal TV stations have followed suit. To date, there are less than 15 online television stations that are officially licensed by the State Administration of Radio, Film and Television. Among them, only Shenzhen in the urban television stations is licensed under the “City Network Television Alliance.”