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四川某小型食品厂于1998年12月建成投产。该厂从第一批产品投放市场伊始,就擅自非法使用与四川南充食品罐头厂知名产品相似的包装图案。同时,该企业还聘用原南充食品罐头厂的销售人员,利用该厂的营销网络,采用产品低价位铺底的销售策略,很快打开了市场,产品市场占有率不断上升。由于该企业采用不正当竞争手段,使南充食品罐头厂产品的销售量急剧下滑,客商锐减。仅大半年时间,就被挤出了攀西市场,并先后丢失了在黑龙江、山东、安徽、四川等省的部分市场份额。
A small food factory in Sichuan completed and put into production in December 1998. The factory from the first batch of products on the market at the beginning of illegally using similar products with the well-known products in Nanchong, Sichuan canned food packaging design. At the same time, the company also hired former sales staff of Nanchong Food Can Factory, using the marketing network of the factory and adopting the sales strategy of low-cost products at the bottom to open the market rapidly, and the market share of products continued to rise. Due to the improper means of competition, the sales volume of products in Nanchong Food Canning Factory dropped sharply, and the number of customers dropped sharply. Only half a year time, it was squeezed out of the Panxi market, and has lost part of the market share in Heilongjiang, Shandong, Anhui, Sichuan and other provinces.