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流量经营初期,针对用户不会使用、不敢使用、不愿使用的现状,中国电信安徽公司淮北分公司(以下简称淮北分公司)针对不同层次的用户群体,依据终端类型、应用内容、消费模式、客户特征等,主动分析影响客户流量消费的关键因素,通过资源整合、匹配最佳营销策略,推进集约化营销派单、实施差异化流量激活、采取多元化营销模式等,逐步梳理出一套切实可行的“五步法”流量增收模式。
At the initial stage of traffic management, in view of the current situation that users will not use, are afraid to use, and are unwilling to use, the Huaibei Branch of China Telecom Anhui Branch (hereinafter referred to as Huaibei Branch) aims at different levels of user groups according to the terminal type, application content and consumption pattern , Customer characteristics and so on, take the initiative to analyze the key factors affecting customer traffic consumption, through the integration of resources, matching the best marketing strategy, promoting intensive marketing to send orders, the implementation of differential traffic activation, diversified marketing model, and gradually sort out a Practical “five steps ” traffic revenue model.