论文部分内容阅读
随着信息化和品牌化时代的高速发展,现代企业愈发重视产品和品牌的口碑与形象,因为他小可以决定企业的利润多寡,大可以决定企业的生死存亡,而消费者也往往凭借这些外在形象决定购买选择。本刊希望以客观中立的角度和科学严谨的态度,让社会各界了解不同群体诸如广大消费者代表、行业专家、财经写手主观点评的、原汁原味的知名乳企的品牌形象。不管是消费者还是行业知名专家,不管是其根据各乳品品牌的社会表现和媒体作品进行该品牌形象提炼,还是仅仅针对产品本身撰写对该品牌的分析概括,其中有代表性的观点谨供读者参考,并不代表本刊观点。
With the rapid development of information and brand era, modern enterprises pay more attention to word-of-mouth and image of products and brands because they can decide the profits of enterprises and decide the life and death of enterprises, and consumers often rely on these In the image decided to buy the choice. The magazine hopes to objectively and neutrally and rigorous scientific attitude, so that all sectors of society to understand different groups such as the vast number of consumer representatives, industry experts, financial writers subjective comments, the original well-known brand of milk prices. Whether consumers or industry experts, whether it is based on the social performance of the brand of dairy products and media to refine the brand image, or just for the product itself to write the analysis of the brand summary, a representative of the views for readers Reference, does not represent the view of this publication.