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随着改革开放的深入以及全球经济一体化的不断发展,我国企业必然将会接受来自国际企业的挑战,而了解自己商品品牌的“外包装”可能受到侵犯的应对措施是很有必要的走在街头,我们时常可以看到某些“外包装”如装修风格相近,用色相同甚至品牌商品摆放位置相同的“山寨”商店,小至一些卤味店、奶茶铺、包子店等小店铺,大至商业街、商场、大卖场等。而这些商店往往会使消费者混淆了
With the deepening of reform and opening up as well as the continuous development of global economic integration, Chinese enterprises will inevitably accept the challenges from international enterprises, and it is necessary to understand the potential violation of the “packaging ” of their product brands Walking in the streets, we often can see some “packaging ” such as the decoration style is similar, the same color and even the same brand of goods placed in the “cottage ” store, as small as some lo mei shop, tea shop, buns Shops and other small shops, large commercial street, shopping malls, supermarkets and so on. These stores tend to confuse consumers