论文部分内容阅读
Finlandia–致非凡的人生国际著名酒饮制造商Brown-Forman旗下的酒品牌Finlandia(一种芬兰伏特加)一贯倡导并鼓励人们不要安于现状,要不断努力让生活更有乐趣。它把“人们应该为更加愉悦和舒心的时刻祝酒干杯”这种态度带给大家。W+K伦敦创意团队为此创意了一整套全球范围的广告活动,此系列由四个当季的平面创意组成,来致意非凡的人生。所谓的非凡,无非是多走点陌生的小路,看看不曾眺望的远方,这种态度和当下的一些探路者有某种类似的巧合,都相信人生要一直充满乐趣,不要重复,都有冒险的热望,愿意想象更丰富的尝试和路径。无论到达的目的地是哪儿,他们喜欢用一杯非凡的伏特加来为非凡体验干杯。
Finlandia - extraordinary life Finlandia-based brand of Finlandia (a Finnish vodka) has always advocated and encouraged people not to be on the same as it is, and keep trying to make their life more enjoyable. It brings to everyone the attitude that people ought to be toasting for a more enjoyable and enjoyable time. W + K The London creative team has created a whole new set of advertising campaigns around the world that is made up of four seasonal graphic creations to patronize extraordinary lives. The so-called extraordinary, nothing more than a little strange path, take a look at the distant place has not been seen, this attitude and some Pathfinder some similar coincidence, I believe that life must have been full of fun, do not repeat, have Aspirational adventure, willing to imagine a richer attempt and path. No matter where they are arriving, they love to have a special toast with an extraordinary vodka.