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中国正处于复杂的社会转型期、频繁的矛盾多发期和非理性的表达失控期,导致社会舆论异常活跃,甚至产生突变和发生雪崩,这将危及政府形象、影响安定团结、破坏社会和谐,应引起政府高度重视和密切关注。本文试图从唯物辩证法的对立统一、质量互变和否定之否定三大规律入手,深刻剖析社会舆论的生成背景、运行特征及演变规律,在此基础上提出预防、控制和疏导“舆论雪崩”的方法与策略,其最终目标是使“舆论雪崩”延缓发生、减小危害和早复常态,为构建和谐社会创设一个良好适宜的舆论环境。
China is in a complex period of social transition. Frequent contradictions occur frequently and periods of irrational expression get out of control. As a result, social public opinion is extremely active and even catastrophe and avalanches occur. This will jeopardize the government’s image, affect stability and unity and undermine social harmony. Cause the government attaches great importance and close attention. This article attempts to start from the three laws of materialism dialectics of opposites, the quality of mutual change and the negation of the three laws, a profound analysis of the formation of social media background, characteristics and evolution of the law, based on this proposed prevention, control and counseling “public opinion avalanche Its ultimate goal is to delay the occurrence of ”avalanches of public opinion", reduce harm and resume normal conditions, and create a favorable and appropriate public opinion environment for building a harmonious society.