论文部分内容阅读
6月25日,中国惠普信息产品集团笔记本电脑产品部在京召开“惠普笔记本‘飓风行动’之创始篇-惠普笔记本全新产品线亮相中国”新闻发布会,宣布其产品、服务、市场及渠道的最新战略。 这是自惠普与康柏宣布正式合并后,以全新面目出现的惠普笔记本电脑产品部在国内的首次亮相。作为今后发展的战略重点之一,惠普笔记本充分融合原惠普与康柏的优势,凭借最尖端的产品技术和最领先的服务体系,在中国笔记本市场占据无与伦比的竞争优势,从技术、产品、服务及整体品牌上确立了在国际笔记本市场最前沿的地位。 在本次大会上,惠普笔记本电脑产品部发布了其产品、服务、渠道、市场的最新策略。在产品线方面,惠普的新产品线将划分为三大系列:康柏电脑Evo“商务人”笔记本系列,具有扩展性、稳定性等优秀的特性,能够满足企业级用户以及商务人士的要求;康柏电脑Presario“自由人”多媒体笔记本系列,外观时尚、性能稳定且具有良好的多媒体特性,是追求时尚的商务人士以及个人消费者的首选;惠普Pavilion“逍遥人”笔记本系列,它的特点在于外观时尚、个性化体现以及优良的性价比,适合部分个人消费者、SOHO(Small office and Home office)族用户使用。三条产品线各具特色且面向不同类型用户,能够全面满足用户的工作、娱乐
On June 25th, China’s Hewlett-Packard Information Products Group’s notebook computer division held a press conference on “The launch of the HP Notebook “Hurricane Action” - HP notebook brand new product line debut in China” to announce the latest products, services, markets and channels in Beijing. strategy. This is the first appearance in the country of the HP notebook computer products department that emerged from the new appearance after HP and Compaq announced the formal merger. As one of the strategic focuses for future development, HP notebooks fully integrate the advantages of the original HP and Compaq. With its cutting-edge product technology and leading service system, HP notebooks have an unrivalled competitive advantage in the Chinese notebook market, from technology, products and services. And the overall brand has established itself at the forefront of the international notebook market. At this conference, the HP Notebook Products Division released its latest product, service, channel, and market strategies. In the product line, HP’s new product line will be divided into three major series: Compaq Computer Evo “business people” notebook series, with scalability, stability and other outstanding features to meet the requirements of enterprise users and business people; Compaq Computer Presario “Free People” multimedia notebook series, stylish, stable performance and good multimedia features, is the first choice for business people seeking fashion and personal consumers; HP Pavilion “Happy people” notebook series, which is characterized by The appearance of fashion, personalization and excellent cost-effectiveness are suitable for some individual consumers and users of the SOHO (Small office and Home office) family. Three product lines have their own characteristics and face different types of users, which can fully meet the user’s work and entertainment.