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企业文化是八十年代在国外形成的企业管理新理论,在改革开放的八十年代中期引入我国,引起了理论界和企业界的强烈关注,掀起了一股“企业文化热”。那么,什么是企业文化呢?总的来说、企业文化是从非计划、非理性的感情因素出发,来协调和引导人的行为,使每个人的自主性,创造性得以充分发挥,自觉统一于共同目标之下,从而增强企业的内聚力外引力和持久力。企业文化虽为“软件”似乎看不见,摸不着,但它渗透于企业的各个方面,以种种形式反映出来,可闻可见,可感可触,其具体内容主要包括,企业价值观,企业哲学,企业目标,企业民主,企
Corporate culture is a new theory of enterprise management formed in foreign countries in the 1980s. The introduction of China in the mid-1980s of reform and opening up has aroused strong concern among theorists and the business community, setting off a “corporate culture fever.” So, what is corporate culture? In general, corporate culture starts with unplanned and irrational emotional factors to coordinate and guide people’s behavior, so that everyone’s independence and creativity can be fully realized, and they are consciously unified. Under the common goal, the company’s cohesion, external attraction and endurance will be enhanced. Although the corporate culture seems to be “software” that cannot be seen or touched, it permeates all aspects of the enterprise and is reflected in various forms. It can be seen and heard. The specific contents include: corporate values, corporate philosophy, Business goals, corporate democracy, corporate