雷军试图造小米“护城河”,能成吗

• 出 处: 公关世界
• 发表日期: 2015年04期

“越雷池”做大小米手机最近国际调研机构I D C以及S t r a t e g ytAnalytics分别发布的全球智能手机市场第三季度的调研报告显示,小米手机出货量以及市场份额均一跃为全球第三位,紧随三星与苹果之后。其出货量实现了增长率211.3%,市场份额由上年同期的2.1%飙升至5.3%。华为终端负责人余承东曾在微博上表示:"佩服小米的营销能力。华为智能手机出货量全球第三,却无人知晓。而小米手机中国第一,开始家喻户晓了。华为手机早已在世界各地各国销售,却

The survey report of the global smartphone market released by IDC and S trategytAnalytics in the third quarter shows that Xiaomi’s mobile phone shipments and market share have all ranked third in the world. , followed by Samsung and Apple. Its shipments achieved a growth rate of 211.3%, and its market share soared from 2.1% in the same period last year to 5.3%. Yu Chengdong, head of Huawei’s terminal, once said on Weibo: “We admire Xiaomi’s marketing capabilities. Huawei’s smart phone shipments are the third in the world, but nobody knows them. Xiaomi’s mobile phone is the first in China and has become a household name. Huawei’s mobile phones are already Sales in countries around the world, but