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最近有专家在国内某一知名媒体撰文,建议设立企业首席营销官CMO(Chief Markting Officer)。联系到前不久,全国一些地方开始出现一些所谓“首席品牌官”的培训,在一些大企业似乎又在有着一种设立“首席文化官”的思潮,同时在一些跨国公司还有设立“首席知识官”之职的,也正被国内的许多企业效仿。我并不反对舶来品的称谓,“首席执行官”概念的导入对中国企业界的影响是比较
Recently, some experts in a well-known media outlets in the country, the proposed establishment of chief marketing officer CMO (Chief Markting Officer). Not long ago, some so-called “chief brand officers” began to be trained in some parts of the country. In some large enterprises, there seems to be a trend of establishing a “chief cultural officer.” At the same time, some multinational corporations still have The establishment of “Chief Knowledge Officer” of the post, but also by many domestic enterprises to follow suit. I have no objection to the title of imported goods. The influence of the introduction of the concept of “chief executive officer” on the Chinese business community is relatively