论文部分内容阅读
价格作为市场基本的竞争要素之一,是中国消费市场中的一个敏感的因素,而价格战作为一种正常的市场手段则是所有营销手段中最有力的武器,虽不能给企业提供长足的发展动力,但却是绝对的市场利器,在各企业的市场攻防战中战果累累,在成就着强势企业也在淘汰着弱小者。然而在每个行业的价格战之后,都会有一个话题引起更多的关注。2007年06月21日,14家乳品企业共同签署了《乳品企业自律南京宣言》相约一致取消捆绑销售、特价销售等营销行为。
As one of the basic competitive elements of the market, price is a sensitive factor in China’s consumer market. Price war, as a normal market instrument, is the most powerful weapon in all marketing tools. Although it can not provide enterprises with considerable development Power, but it is the absolute market weapon, in all enterprises in the market offensive and defensive war in the success, in the achievements of a strong business is also eliminating the weaker. However, after each price war in the industry, there is a topic that draws more attention. On June 21, 2007, 14 dairy enterprises jointly signed the Nanjing Declaration on Self-regulation of Dairy Enterprises to unanimously cancel the marketing activities such as bundling sales and special sales.