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毋庸置疑,央视体育频道的核心内容是赛事。根据多年形成的赛事规律,我们把赛事按照重要性和关注度分为四个层级:第一个层级是奥运会、足球世界杯、亚运会等重大赛事;第二个层级是以各类世锦赛、世界杯、亚锦赛、亚洲杯为代表的赛会制赛事;第三个层级是国内外联赛;第四个层级是国外顶级、国内小众的高尔夫、网球等赛事。这四个层级的赛事都可以按照传播的规律划分为前端、中端、后端三个阶段,而创新也体现在三个阶段的不同侧面。
Needless to say, the core content of CCTV Sports Channel is the event. According to the rules of events formed over the years, we divide the tournament into four levels according to the importance and attention: the first level is the major events such as the Olympic Games, the World Cup, the Asian Games, etc. The second level is based on all kinds of World Championships, World Cup , Asian Championships, Asian Cup as the representative of the tournament events; the third level is the league at home and abroad; the fourth level is the top foreign, domestic minority golf, tennis and other events. All four levels of events can be divided into three stages according to the law of communication: front end, mid end and back end. Innovation is also reflected in different aspects of the three phases.