【摘 要】
：
新一代人的消费行为在改变,所以我们只能让他们积极参与到产品创意的讨论中来。在Grey全球创意总监Tim Mellors的身上,几乎可以找到一个广告创意人最应该具备的那些特质:快乐
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新一代人的消费行为在改变,所以我们只能让他们积极参与到产品创意的讨论中来。在Grey全球创意总监Tim Mellors的身上,几乎可以找到一个广告创意人最应该具备的那些特质:快乐,对生活充满热情,豁达,极具冒险精神,浑身上下洋溢着挑战未知的勇气。
The consumer behavior of a new generation is changing, so we can only get them to actively participate in the discussion of product ideas. With Tim Mellors, Gray’s Global Creative Director, you can almost find out what qualities advertisers should possess: happiness, passion for life, open-mindedness, adventurousness, courage to challenge unknown challenges.
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