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历史进入21世纪,对于传媒来说,挑战与机遇并存,困难与希望同在,竞争与协作共举。怎样变挑战为机遇,是每个传媒都必须认真对待和思考的问题。就工人类报纸和各地企业报而言,要在竞争中求生存、求发展,关键还是要发挥自身优势,强化前沿意识。现在,都市类报纸靓丽登场,光彩照人。但地方工人报和企业报也有自身不可替代的优势。充分认识这些优势,并把潜在的优势发挥出来,同样可以提高报纸的竞争力,在未来的发展中再铸辉煌。
For the media to enter the 21st century, the challenges and opportunities coexist, with the difficulties and hopes, competition and cooperation. How to turn challenges into opportunities is something that every media must take seriously and think about. As far as the workers’ newspapers and the enterprises in various places are concerned, the key to surviving and seeking development through competition is to give full play to their own advantages and enhance the awareness of the frontier. Nowadays, urban newspapers are pretty and glorious. However, the local workers’ newspaper and the enterprise newspaper also have their own irreplaceable advantages. Fully understand these advantages, and put potential advantages into play, the same can enhance the competitiveness of the newspaper, in the future development of re-cast glory.