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我们走访了昆明、长沙、青岛、西安以及哈尔滨5座二线城市,在每个城市进行了3场入户访谈以及总计64名路人的拦访,有了如下重要发现。经济水平像一线,科技水平像三线5座城市都在大修地铁,繁华的夜生活让人感受到活力。我们访谈的用户普遍都觉得自己的城市已经是座大城市了,北上广深对他们的吸引力有限。但另一方面,他们都不太懂科技,买手机时大多是听店员的推荐。此外他们的家庭WiFi普及程度很差,很多用户都以为那是需要独立安装的,跟宽带不一样。很多人买了iPad以后都需要找一个有网的地方,下载好足够的内容存着慢慢看、慢慢玩。
We visited 5 second-tier cities in Kunming, Changsha, Qingdao, Xi’an and Harbin. We conducted 3 home interviews and intercepted 64 passers-by in each city. The following major discoveries were made. Economic level like first-line, science and technology level like five cities in the third line overhaul the subway, bustling nightlife makes people feel alive. The users we interviewed generally felt that their city was already a big city and that Guangzhou-Shenzhen had limited appeal to them. But on the other hand, they do not understand science and technology, mostly to buy mobile phones to listen to the recommendations of staff. In addition their family WiFi popularity is very poor, many users think it is the need for independent installation, with broadband is not the same. Many people have to buy a iPad after all need to find a place to have a net, download enough to keep slowly read content, slowly play.