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博客(Blog或Weblog)是目前互联网发展最迅速的新应用之一,被称为继Email、BBS、QQ之后新兴的第四种网络交流方式。本文以新浪博客为研究对象,使用自行开发的数据收集软件,获得原始数据,再利用社会网络分析软件Ucinet计算相关参数,依据社会网络分析理论,从网络密度、网络可达性、程度中心度等众多方面分析样本博客的网络结构特征,最后将研究结果进行可视化呈现。研究发现,博客的虚拟网络中成员间的链接非常稀疏,网络密度很低,博客的网络交流功能没有发挥出来,此外,还验证了博客社区具有核心/边缘结构,发现在博客网络中个别成员中心度过高的现象。
Blog (Blog or Weblog) is one of the fastest growing new applications in the world. It is called the fourth emerging network communication way after Email, BBS and QQ. In this paper, Sina blog as the research object, the use of self-developed data collection software to obtain the original data, and then use the social network analysis software Ucinet calculate the relevant parameters, according to social network analysis theory, from the network density, network accessibility, degree of degree Many aspects of the sample blog network structure characteristics, the final results of the visual presentation. The study found that the blog's virtual network links are very sparse, the network density is very low, the blog network communication function did not play out, in addition, it also verified that the blog community has a core / edge structure, found in the blog network individual member centers Excessive phenomenon.