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在现在工业产品设计中,所有产品的设计都与色彩设计有着直接的关系,色彩是每一种工业产品最明显的外部特征,也可以说其是产品的皮肤。色彩在工业产品设计中的应用,对产品的市场反馈有着直接的影响。色彩具有主动的、引人入胜的感染力,能先于造型而影响人们的情绪、心理的变化,色彩应用的好坏直接影响到人们对产品的定位和购买欲。因此,在商品竞争日趋激烈的今天,工业产品的色彩设计研究,有着重要的现实意义。
In today’s industrial product design, all product designs are directly related to color design. Color is the most obvious external feature of every industrial product, and it can be said that it is the product’s skin. The application of color in industrial product design has a direct impact on the product’s market feedback. Color has a positive, attractive appeal, can shape before the impact of people’s emotions, psychological changes, the color of the application of a direct impact on people’s product positioning and purchase desire. Therefore, in today’s increasingly fierce competition for goods, the study of color design of industrial products has an important practical significance.