论文部分内容阅读
仪科惠光1997年开始运作,销售业绩从1997年的1千万、1998年的1亿,到1999年实现营业额4个亿,成长的速度令人惊讶。作为一个渠道厂商,仪科惠光在激烈的竞争中能够保持如此高的增长,其原因何在呢?记者为此采访了仪科惠光分销总监李春洪。 兼收并蓄的大渠道 仪科惠光在成立初期,纯粹是IBM经销商,从装修到内部运作都是IBM的一整套模式。但是在运作过程中逐渐发现情况并不理想,仪科作为IBM的经销商切入时间较晚,从规模、实力上来说也无法与其他的IBM代理商竞争。怎么办?仪科认识到,想在IT行业中树立自
In 1995, Keji Guangyi started its operation. Its sales volume has risen from 10 million in 1997 to 100 million in 1998 to a turnover of 4 billion in 1999. The growth rate is surprising. As a channel manufacturer, Yi Keguang in the fierce competition to maintain such high growth, the reason why? Reporter interviewed Yi Kehong light distribution director Li Chunhong. The eclectic large channel instrument Kehui In the early days of its establishment, purely IBM distributor, from decoration to internal operations are a set of IBM models. But gradually found in the course of the operation is not ideal, as the IBM Branch of the instrument cut into the late time, from the size, the strength can not compete with other IBM agents. What to do? YKTC recognizes that it wants to establish itself in the IT industry