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“走出去”是中国本土企业强大后的必然选择。在这一探索过程中,既有海尔、格兰仕……险中求富,也有中航油、TCL……功败垂成。《新财经》从本期开创“公司·案例”栏目,每期一个案例,涵盖企业跨国经营战略、定位、模式、过程、效果、成长和竞争力等,点评优劣,形成一组有内在联系的文章。文章风格以思辨为主,对曾经失败或成功的案例进行剖析,意在探索中国本土企业跨国经营路径,阐述其突围之道,给企业决策者提供借鉴。
“Going Global” is an inevitable choice after the strong local Chinese enterprises. In this exploration process, both Haier, Galanz ... ... risk for wealth, but also CAO, TCL ...... Success or failure. “New Finance” from the current issue of “company case” section, each case, covering the transnational business strategy, positioning, mode, process, effectiveness, growth and competitiveness, comment on the merits, the formation of a group of internal links The article. The style of the article is based on speculation and analyzes cases that once failed or succeeded. The article attempts to explore the path of multinational operation of Chinese local enterprises, elaborate its breakthrough and provide references for decision-makers of enterprises.