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市场广告是市场经济运作中的重要手段。中国革命史上第一伟杰的毛泽东,是十分熟悉广告学问的。 (一) 在长沙求学时,毛泽东已经过了湘乡县的“非常新式的学堂”的读书生活,也经过了半年时间的军队生活,他决定再“回到书本子上去”。 进什么样的学校呢?读哪些书呢? 在当时社会里,广告已十分时兴。长沙这座大城市,已办了许多学校。各校竞争青少年去入学,纷纷通过报纸广告来招收新生。毛泽东就十分注意这些报纸与广告。 毛泽东最先看到的是一则警察学堂的广告。他先付了一元钱的报名费,接着办理报考手续。
Market advertising is an important means of market economy. Mao Zedong, the No. 1 Weijie in the history of Chinese revolution, is very familiar with advertising. (1) While studying in Changsha, Mao Zedong had already gone through a “very new school” life in Xiangxiang County. After six months of military life, he decided to “go back to the books.” What kind of school? What books to read? In the society at that time, advertising has been very fashionable. Changsha, the big city, has run many schools. Schools compete for adolescents to go to school, have recruited freshmen through newspaper advertisements. Mao Zedong paid close attention to these newspapers and advertisements. Mao Zedong first saw is a police school ads. He paid a dollar registration fee, and then apply for registration procedures.