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创造力对于组织,特别是在变化迅速、竞争激烈的网络经济时代中的企业而言,不仅意味着技术创新这一生存根本,也是生产、销售、人事、管理等各个方面不断改善的保证,还是企业预见问题,洞察未来的重要工具,以及企业核心专长的基础,是使人们发挥出更大的才能,从而使整个企业富有活力和竞争能力,最终在市场上立于不败之地的保证。因此,组织和管理创造力是企业发展的重要环节,可以说,一个创造力管理的时代正在到来,对创造力进行全面开发和管理,勿庸置疑将是本世纪企业管理的重要特征。 创造力管理的基础,是企业高层管理者对于创造力的认识、理解和支持,以及由此形成的企业内
Creativity For organizations, especially those in an era of fast-changing and highly competitive cyber-economies, not only does this mean that technological innovation is essential for survival, but also a guarantee of continuous improvement in all aspects of production, sales, personnel and management, or is it Business vision, insight into the future of the important tools, as well as the core business expertise, is to enable people to play a greater talent, so that the entire enterprise dynamic and competitive, and ultimately in the market invincible guarantee. Therefore, the organization and management of creativity is an important part of business development. It can be said that an era of creativity management is coming and the full development and management of creativity is undoubtedly an important feature of business management in this century. Creativity management is based on the understanding, understanding and support of top managers in the enterprise and the resulting enterprises