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大众传媒在商业利益的驱动下通过媒体共谋方式将诸如足球文化之类的文化形式神话化。借助这种神话的特殊功能,媒体将事实本身的历史掏空,并且自然填充它,使它看起来就是事实本身。通过这种虚饰方法实现媒体场域的结构性目的。本文的神话理论分析的意图就在于打破神话的虚饰,并结合社会学的理论和方法,探究媒体场域意义产制的机制,从而找出媒体共谋制造大众文化神话的商业性逻辑和动力,并对其带来的负面影响予以揭示,还事实以其历史的面貌。由于符号学的人文方法和社会学的社会科学方法各有其不可避免的局限性,因此本文尝试将二者结合起来对该项大众文化现象进行研究。
Driven by commercial interests, the mass media, through media conspiracy, myths cultural forms such as football culture. With the special power of this myth, the media emptied the history of the truth itself and filled it naturally, making it appear to be the truth itself. The structural purpose of the media field is achieved through this type of fictional approach. The purpose of mythological analysis of this article is to break the myth of the myth, combined with the theory and method of sociology to explore the mechanism of the production of the meaning of the media field, so as to find out the commercial logic and motivation of the media to create common myths of mass culture , And to reveal its negative impact, but also the fact that with its historical appearance. Because of the unavoidable limitation of semiotics and social sciences, the article tries to combine the two together to study the mass culture phenomenon.