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近年来,中国动画行业在体量上得到有力扩张,成为动画生产大国,但在质量上与世界动画强国比较,明显缺乏市场竞争优势。究其原因是长期效仿甚至抄袭他人动画,造成创意缺乏、故事低幼、特色不明等,使中国动画发展无法自立于世界文化之林。因此,立足于传统文化沃土,保持文化自信和发展定力,夯实内功、潜心原创,提高动画故事吸引力和传播力,使中国动画摆脱目前发展的困境。
In recent years, the animation industry in China has gained a solid expansion in terms of volume and has become a large animation producer. However, compared with the world’s animation powerhouse, the animation industry obviously lacks market competitive advantages. The reason is that long-term imitation or copying other people’s animation, resulting in a lack of creativity, the story is young, features such as unclear, so that the development of Chinese animation can not be independent of the world’s cultural forest. Therefore, based on the fertile soil of traditional culture, maintaining its cultural confidence and development, consolidating its internal strength and devoting itself to original creation, it has made the animation attractiveness and communication power of the animation story so that the Chinese animation can get rid of the plight of its current development.