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声音实际是信息的“无缝”载体,因为它在传播信息的时候几乎不影响其他行为。作为声音的重要“舞台”——广播其实不是广告的弱势媒介。那么,企业如何充分利用如风随影的广播媒介传递自己的信息呢?
Sound is actually a “seamless” vehicle of information because it does little to affect other behaviors when it propagates information. As an Important “Stage” of Sound - Broadcasting is not really the worst medium for advertising. So, how to make full use of wind and video with the broadcast media to convey their own information?