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近年来,我国公益类电视活动产品不断增多,不仅发挥了电视传播的优势,而且强调社会公众的参与,在和谐社会构建过程中发挥了积极的作用。一、公益类电视活动产品的概念在“2005年中国大型活动制造暨传媒影响力营销论坛”上,中央电视台经济频道有关人员以《电
In recent years, the number of public welfare TV activities in China has been constantly increasing, not only giving full play to the advantages of television broadcasting, but also emphasizing the participation of the public and playing an active part in the process of building a harmonious society. First, the concept of public welfare activities of television products In 2005, “China’s large-scale event manufacturing and media influence marketing forum”, the CCTV economic channel personnel to "electricity