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央视市场研究股份有限公司对外发布最新的大中华区广告花费研究报告,报告显示,中国内地2003年广告花费额达1544亿人民币(刊例价,只包括电视及平面媒体),比前年飙升39%。据央视市场研究副总经理田涛介绍,北京、上海和广州三地广告投放额分别为104亿、113亿和382亿,虽然北京在投放总量上略逊一筹,但从增长幅度来看,北京以36.2%高居榜首。报告显示,越来越慷慨的北京房地产业为北京广告的高速增长贡献不小。去年,北京市房地产商花费在广告上的钞票达到了17.9亿元人民币,而上海和广州三地的房地产广告投放则分别为6.9亿和14.8亿。另外,北京市广告投放前5位的行业除房地产一枝独秀外,分列2到5位的是化妆品/浴室用品、邮电通讯、食品和交通。他们的投放额分别为14.2亿、9.1亿、7.5亿和6.0亿。从全国范围来看,广告投放居前5位的行业为化妆品/浴室用品、食品、药品、零售及服务性行业和房地产。出手最为阔绰的品牌为脑白金、盖中盖、朴血、黄金搭档和玉兰油。
CCTV Market Research Co., Ltd. released the latest research report on advertising spending in Greater China. The report shows that the advertising expenses in mainland China amounted to 154.4 billion yuan in 2003 (only for TV and print media), up 39% over the previous year. . According to CCTV Market Research Vice President Tian Tao introduction, Beijing, Shanghai and Guangzhou three ads were put in the amount of 10.4 billion, 11.3 billion and 38.2 billion, although Beijing is slightly lower than the total launch, but from the growth rate, Beijing topped the list with 36.2%. The report shows that the increasingly generous Beijing real estate industry contributed greatly to the rapid growth of Beijing’s advertising. Last year, Beijing’s real estate developers spent a total of 1.79 billion yuan in bank bills on advertising while real estate ads in Shanghai and Guangzhou posted 690 million and 1.48 billion respectively. In addition, the top five cities in Beijing advertising industry in addition to thriving real estate, the breakdown of 2 to 5 are cosmetics / toiletries, telecommunications, food and transportation. Their deliveries were 1.42 billion, 910 million, 750 million and 600 million respectively. Nationwide, the top 5 ads in the industry are cosmetics / toiletries, food, pharmaceuticals, retail and service industries and real estate. Play the most generous brand of melatonin, cover the lid, Park blood, gold partner and Olay.